| Resources for Wealth
Grow it, preserve it, and make it last! Explore our resources to help your business ventures and ideas thrive and your money working for you regardless of your age, marital status, whether you plan to retire early or work forever.
Business Resources
Become Visible or ??? Personal Branding In Today’s Marketplace
Whether you know it or not, you are as much a brand as a box of cereal or an airline – only much more complex. Some people have unwittingly built a brand by default while others build theirs quite deliberately; nonetheless, everyone has one. Your career choices, personality traits, appearance, and reputation come together, forming an essence that people recognize, sparking positive or negative emotions. Just as in consumer branding, this emotional response can be cultivated to sell you. BTW Michele Lando, principal of Skilset Communications and internationally acclaimed speaker, led a powerful, information-packed evening about how effective branding can help you stand out, get ahead, and live your life by design. Building your own brand at any age, gives you a platform for realizing your dreams – books, businesses, love or legacy. Find out more about building your own brand at www.skilset.com.
Publishing Resources
So You Want to Write a Book? How to Get Published in the 21st Century
In order to publish, a writer needs a perfectly crafted manuscript with a highly marketable idea and have an “in” with an agent who specializes in her specific category of books. A writer should also have made a mark by “developing a platform” in the area she is writing about and understand the pros and cons of options such as co-authorship, ghost writing, or self-publishing. Join us and go behind the scenes to learn the tricks of the trade from our celebrated literary panel, including veterans from three key perspectives of the journey.
Monique Raphel High, author and writing coach/manager, helps authors create market-ready products, test them in reader focus groups, package their work and target specific agents. www.writehigh.com
Jennifer Repo, is a West Coast agent for one of the leading literary agencies on the East Coast, Joelle Delbourgo & Associates, and is a non-fiction book editor at McGraw-Hill.
Nancy Fredericks, co-author of Dancing on the Glass Ceiling, about how women can use the special qualities of their femaleness (instead of trying to become part of the Old Boys' Club) to break through the glass ceiling in the workplace. www.nancyfredericks.com
Wealth Management and Personal Finances
Money Makeover
Managing wealth is BTW's #1 requested topic. Are you considering an extreme makeover on every part of you but your portfolio? BTW hosted an evening of financial reality featuring two sought after, dynamic women at the top of their field to help take the wrinkles out of your fiscal future. Jan Cloyd, EVP City National Bank, addressed the latest information on what we need to know about identity theft and recent banking regulations that are already starting to impact us. Barbara Bruser, CFA, SVP City National Asset Management, discussed asset allocation: what it is and why it's important, and strategies for getting and keeping your portfolio in shape for all (financial) figures and types.
Long Term Care
Long Term Care Is A Women's Issue
Here are some common myths about Long Term Care.
1. The Government will take care of me.
2. I have money, I can handle the cost.
3. My kids will take care of me.
Susan D’Alessandro, CLU, ChFC, CLTC is an expert in the field with Mass Mutual. She will showed us a memorable and easy-to-understand way how Long Term Care is predominantly a women’s issue and what options can help us preserve our wealth to create a legacy that we control. For Information on the special members only BTW Long Term Care Package, please contact Dr. Tess.
|
