50 @ 50 LA Awards Event Sponship

WHAT

Big Thinking Women, Unlimited (BTW) is the first organization of its kind to connect successful, extraordinary women aged 50+ (or fast approaching) who, together, leverage the power of their shared wisdom.

WHO

BTW is the brainchild and passion of founder, Dr. Tessa Albert Warschaw (“Dr. Tess”), a nationally recognized psychotherapist, author and life coach. Through her private practice, corporate and entrepreneurial consulting and extensive travel, Dr. Tess recognized a marked inconsistency between the surplus of resources for women in their 20s and 30s and the lack of support for women after they reach 50.

BTW was founded with women who are smart, accomplished, authentic, passionate and energetic- women with pioneering spirits.

• Women involved with BTW: 80% are entrepreneurial and 20% hold positions in corporations.
• BTW women are leaders in their communities and know that the power of the decisions they make reaches from their households, to their businesses, to their communities.
• BTW women set a vision for others and give of their time, talents, and ideas and are change agents in every sector of our econom.

WHY

One of the fastest growing segments of our economy is baby boomers. Many marketers continue to target products and services to younger audiences; they are missing over 78 million baby boomers and beyond in the U.S. –of which more than half are women. Women make over 80% of the purchasing decisions and are a prime target market for those who want to capture these decision makers who are securing their financial futures, preserving their health and their family’s health and creating a legacy in the second half of life.

WHERE

BTW was launched in 2003 and is headquartered in Los Angeles, California. The founder, Dr. Tessa Albert Warschaw, oversees the company. BTW has an advisory board of directors, which includes prominent business and community leaders who advise the founder on marketing partnerships and corporate sponsorships, membership, programs, philanthropy and issues important to baby boomer women. BTW reaches a national audience through the company website and has set strategies for expansion to major markets throughout the United States.

VISION

BTW is a global community of exceptional women who seek and share information, experiences, and insights in order to successfully navigate life transitions unique to women aged 50+ (i.e. entrepreneurship, volunteering, career re-wires, retirement and elder caretaking).

MISSION

BTW unites forward thinking women aged 50+ in an authentic, synergistic community of support and celebration to shift the aging perspective, create legacies for self and others and be a recognizable force politically, socially, and economically.

SERVICE

Monthly Events with Key Opinion Leaders on topics geared to deliver the three key elements of BTW’s mission and reach the successful BTW woman. Each speaker is selected to address issues important to the 50+ woman. This speaker is a role model within her industry or community.

1. MISSION —SHIFTING THE AGING PERSPECTIVE
representative speakers include:

“LONG TERM CARE IS A WOMEN’S ISSUE”
Susan D’Alessandro: CLU, ChFC, CLTC, Expert with Mass Mutual

“THE MEMORY PERSCRIPTION”
Dr Gary Small: Renowned physician, Neuroscientist, and Psychiatrist who directs the Memory Clinic at the UCLA Neuropsychiatric Institute and the UCLA Center on Aging

“LOVE, LUST AND LAUGHTER”
Diana Wiley Ph.D: Practicing at UCLA's Female Sexual Medicine Center as a Sex Therapist

“THE MYTHS AND MADNESS OF CANCER RESEARCH”
Dr. Judith Gasson: Molecular biologist, Professor at the UCLA School of Medicine

“REDEFINING AGING IN BED BATH AND BEYOND”
Dr. Cynthia Watson: Family practitioner, specializing in integrative medicine

"THE ART OF RESILIENCE: WHAT SEPARATES THE THRIVERS FROM THE CRUMBLERS IN THE FACE OF CHALLENGES AND CHANGE”
Carol Orsborn: Author

“HORMONES, HOT FLASHES AND HEALTH AT 50+”
Dr. Susan Love: Author, Professor at UCLA School of Medicine

2. MISSION – CREATING LEGACIES FOR SELF AND OTHERS

“BECOME VISIBLE OR ??? PERSONAL BRANDING IN TODAY’S MARKETPLACE”
Michele Lando: President, Skilset Communications Inc.

“SO YOU WANT TO WRITE A BOOK? HOW TO GET PUBLISHED IN THE 21st CENTURY”
Monique Raphael High: Author, Writing Coach/Manager
Jennifer Repo, Literary Agent; Nancy Fredericks: Author

“THE GOOD THE BAD AND THE LIVING WILL”
Ricki Kleiman: Attorney, Legal Analyst, Court TV anchor

“MIMOSAS WITH MOM”
Sharon Boorstein: Restaurant critic, Food writer, Author, Speaker

“THE ART OF BARNRAISING”
Dr.Tessa Warshaw: Psychotherapist, Author, Executive Coach

“TAKING CARE OF BUSINESS BEFORE IT TAKES CARE OF YOU”
Marge Graf: Attorney

3. MISSION – BECOMING A FORCE POLITICALLY, SOCIALLY AND ECONOMICALLY

"THE FEMALE BRAIN: FUTURE IMPLICATIONS FOR WOMEN 50+ AND BEYOND
FUTURE THINK FOR WOMEN 50+”
Edie Weiner: World-Renowned Futurist

“ARE YOU READY FOR A KATRINA-SIZED QUAKE”
Pat Nagy: Instructor with the American Red Cross

“12th ANNUAL RUN/WALK FOR BREAST CANCER”
Philanthropy

“OUR PARENTS, OURSELVES?”
Lori Peppi Michiel: C.O.O. Elder care specialist, Jane Wolf Waterman: Therapist Adria Emberson: LCSW Clinical Director of Huntington Senior Care

“MONEY MAKEOVER”
Jan Cloyd: EVP City National Bank
Barbara Bruse: CFA, SVP City National Asset Management, Asset Allocation

“EXPLORE SAFETY FROM THE HEAD, HEART AND BODY”
Ann Reiss Lane: Author, Founder of Women Against Gun Violence; Sheri Barnett: Author

“POLITICAL PERSPECTIVES WITH PATT MORRISON”
Patt Morrison: LA Times Writer and Columnist, National Public Radio Host, Author of "Rio LA, Tales from the Los Angeles River"

“THE 3 Ts OF PHILANTHROPY: TREASURE, TALENT AND TIME”
Ann Daniel: Co/founder CA Women’s Foundation. Sylvia Fogelman: President Southern California Foster Family

ADVISORY BOARD OF DIRECTORS

Fifteen high-powered women, including founder Dr. Tessa Warshaw, comprise the BTW Advisory Board, meeting quarterly to advise the founder and share their expertise on strategic issues. The Board includes expertise and talent from a wide variety of community sectors, and benefits from the collective wisdom of hundreds (!) of years of experience.

• Bobbie Becker, Environmental Health & Safety Manager, Metropolitan Water District (MWD)
• Patty DeDominic, President, PDQ Services, Inc.
• Nancy Edwards, Chief Executive Officer, Edwards & Associates
• Renee Fraser, President, Fraser Communications, Inc.
• Marge Graf, General Counsel, Archdiocese of L.A.
• Diane Gubin, President, TechExec Partners
• Marina Kotsianas, former Chairman and CEO, Agribuys
• Michele Lando, President, Skilset Communications
• Judith Rogala, President, Catapult
• Jaki Scarcello, President FPS Consulting
• Mimi Vieira, Project Manager, Skilset Communications
• Melissa Wayne, President, 3 Oh! 5 Creative, Inc.
• Hiroko Tatebe, Founder, GOLD

FOUNDER

Tessa Albert Warschaw, Ph.D., is a distinguished author, psychotherapist/coach, and internationally recognized seminar leader, specializing in corporate negotiating strategies, entrepreneurial negotiating and life coaching. She has a private coaching practice in West Los Angeles and is the President of DrTess.com, an on-line learning company, to be launched in the fall of 2007. She has served on the boards of Break the Cycle, NAFE Foundation’s Esteem Team Mentoring Program, Madison Avenue Boys and Girls Club (Advisory Board), Women in Business, and is a standing member of the National Museum of Women’s History. She currently serves on the Women’s Advisory Board for Mass Mutual.

Dr. Warschaw is the author of the pioneering and best-selling book, Winning by Negotiation (McGraw Hill 1980, 1985. Japanese, French, and Spanish translations), Rich Is Better (Doubleday, 1985, New American Library, 1996), co-authored Winning with Kids (Bantam, 1988, German and Italian translations).

Her newest co-authored book, Resiliency: How to Bounce Back Faster, Stronger, Smarter (Master Media, 1995, TWG 2002, 2003) is a Book-of-the-Month Club Selection, One Spirit Club, Quality Paperback Book Club.

MARKETING PARTNERSHIPS & CORPORATE SPONSORSHIP OPPORTUNITIES

BTW partners with corporations and businesses to reach the market of women aged 50+. Many of our partners are committed to providing products and services to these baby boomer women. Let BTW customize a program that will help your organization reach and get recognized by this emerging and influential audience.

50 @ 50 LA Awards Event

Join us for the first annual “50 @ 50 BTW Awards”, honoring fifty exceptional women in LA who are over the age of fifty -- and bringing together the leading women’s organizations in LA and corporate sponsors who are committed to diversity and the woman aged 50+.

This premiere awards ceremony is scheduled for November 13, 2007, and will be held in Los Angeles, CA. BTW 50+ Honorees are women who have:

• Shifted the aging perspective
• Created a legacy for themselves or other women
• Worked to help women become a force politically, socially or economically.

The honorees will be selected from those nominated by corporate partners, strategic partner women’s organizations and people in the community. BTW projects there will be over 350 attendees at this first annual event. BTW works with the media to provide information on the honorees and BTW corporate partners.

In addition to the event, BTW offers opportunities to meet with BTW members and supporters on a monthly basis.

• BTW serves the specific demographic of professional women age 50+, whose average income is $150,000
• The event audience includes business and community leaders
• BTW partners with sponsoring organizations throughout the year to access the BTW database of over 800 Southern California leaders and over 1500 people in supporting organizations

Sponsorship Levels:

PLATINUM PARTNER - $15,000

• Platinum Partner for BTW 50 @ 50 event – Key Executive as speaker, marketing materials distributed to each participant, Exhibit area available for your staff (up to 3 corporate staff people), 1 Table of 10 at the 50 at 50+ Annual Event, Full page ad in program book
• Corporate Visibility on website (banner ad), signage at BTW annual and monthly events (name tags, banners, registration table)
• Sponsorship of six program meetings throughout the year (name tags, banners, registration table)
• Corporate Interaction – two complimentary tickets to six monthly program meetings
• Nomination of 2 BTW 50+ honorees

GOLD PARTNER - $10,000

• Gold Partner for BTW 50 at 50+ event – 4 tickets at the 50 at 50+ Annual Event, Exhibit area available for your staff, Acknowledged by moderator from stage, ½ page ad in program book
• Corporate Visibility on website, logo on signage at BTW annual and monthly events (name tags, banners, registration table)
• Sponsorship of three program meetings throughout the year (name tags, banners, registration table)
• Corporate Interaction – two complimentary tickets for three program meetings in the year
• Nomination of 1 BTW 50+ honoree
  

SILVER PARTNER - $5,000

• Silver Partner for BTW 50 at 50+ event, 3 Tickets to the 50 at 50+ Annual Event, ½ page ad in program book, Tabletop for company information (shared space), Acknowledged by moderator from stage, signage at the event
• Corporate Visibility on website
• Sponsorship of one program meetings throughout the year (name tags, banners, registration table)
• Corporate Interaction – two complimentary tickets for one program meeting in the year

BRONZE PARTNER - $3,500

• Bronze Partner for BTW 50 at 50+ event, 2 Tickets to the 50 at 50+ Annual Event, ¼ page ad in program book, acknowledged by moderator from stage, signage at the event, Tabletop for company information (shared space)
• Corporate Visibility on website
  

CRYSTAL PARTNER - $1,500

• Crystal Partner for BTW 50 @ 50 event, 1 ticket to the 50 @ 50 Annual Event, business card size ad in program book, acknowledged by moderator from stage
• Corporate Visibility on website

FRIENDS OF BTW - $500

• Made available to those individuals who wish to support the mission of BTW
• Mention in program book

Other Partnership Opportunities

• Member-Only Dine-Arounds
  (Mission: Transitional Issues) Small group events with 8-10 women with no agenda and no speaker. A free form discussion and support forum for member challenges.
• BTW Member Co-Partnership of Community Events
  (Mission: Legacy Creation)BTW members invited to participate as a group in LA event such as the annual Revlon Run/Walk for Breast Cancer in May with our sponsor, Michel Financial/Mass Mutual.
• Roundtable topics of interest
  (Mission: Becoming a force politically, socially and economically) Special interest topic mini-seminars on economics and finance, health and fashion over fifty at sponsor location; for example, our April “Pearls of Wisdom” lunch in recognition of Financial Literacy month, sponsored by Michel Financial/Mass Mutual.